STRATEGY + LEADERSHIP + EXECUTION

Fractional CMO support, without the full-time overhead

Senior marketing strategy, leadership and the right specialists to
help your business grow.

THE MODEL

Senior strategy. Specialist execution.

Get experienced marketing leadership at the top, with the right people brought in to deliver the work when and where they’re needed.

THE APPROACH

Strategy before tactics. Always.

We start with your business goals, customers and growth priorities. Then we build the marketing strategy and determine what needs to happen to deliver it.

The result

A marketing function built around your business.

Clear direction, the right expertise and a marketing team that can flex with your business, without the cost of building it all in-house.

Sound Familiar?

Your business has grown. Has your marketing kept up?

Maybe marketing still sits with the owner or leadership team. Maybe you have someone in-house who is great at getting things done but needs more senior direction. Or perhaps you’re working with different agencies and specialists, without anyone overseeing the bigger picture.

That’s where Sash Marketing fits.

We provide senior marketing leadership to set the strategy, establish priorities and keep everything moving in the right direction.

Then, when execution is needed, we bring in the right specialists or work alongside the people you already have.

You get the marketing capability your business needs, without having to build an entire department in-house.

HOW I WORK

Understand the business before we market it.

It’s easy to jump straight into campaigns, channels and content. But if the strategy underneath them isn’t right, doing more marketing won’t fix it.

Before making recommendations, I need to understand the business properly. Your goals. Your customers. Your positioning. Your people. What’s already working, what’s not, and where the opportunities are.

That gives us the foundation to make better marketing decisions and put the right resources behind them.

Understand the whole business

Using the 5Ps framework, we look beyond marketing activity to understand your product, pricing, positioning, people, processes and commercial goals.

Find the opportunities and gaps

We look at your customer journey, current marketing, internal capability, suppliers and performance to understand what’s working, what’s missing and where marketing can have the greatest impact.

Build the right marketing function

From there, we set the strategy, priorities and plan. That might mean working with your existing team and agencies, bringing in specialist support, or building the right combination of both.

RIGHT FIT

This works best if…

Your business has grown beyond managing marketing on the fly
Marketing still sits with the owner, CEO or leadership team and is taking up too much of their time
You have someone in-house who can execute, but they need senior marketing direction
You’re working with agencies or specialists, but need someone overseeing the bigger picture
You need access to different marketing skills, but don’t want to build an entire team in-house
You’re ready to invest in marketing properly and want a clear strategy behind that investment

Not quite right?

If you’re looking for someone to simply manage your social media, run a standalone campaign or take care of one piece of your digital marketing, Sash Marketing probably isn’t the right fit.

For standalone digital marketing services, Local Lab Digital may be a better option.

Sash Marketing is for businesses that need senior marketing leadership, strategy and ongoing direction, with specialist execution brought in where it’s needed.

Services

Three ways to work together

All strategy. I help you get clear on what to do and
confident in how to do it.

01.

Business & Marketing Consulting

Need an experienced outside perspective on a specific marketing challenge, opportunity or decision?
Focused strategic consulting to help you work through the problem, make a decision and determine what happens next.

book a session

02.

Fractional CMO

Senior marketing leadership embedded in your business, without employing a full-time CMO.
I lead the strategy, set priorities, work with your leadership team and oversee the people responsible for delivering the marketing.

ENQUIRE NOW

03.

Fractional Marketing Team

Need more than strategy?
Get senior marketing leadership plus access to trusted specialists across digital, content, creative, websites, advertising and more, brought in around what your business actually needs.

ENQUIRE NOW

A calming view of lush tropical palm trees reaching towards the clear blue sky.

THE PROCESS

It starts with understanding your business

A straightforward process to work out what your marketing needs and the right way to support it.

Start with a conversation

We talk about your business, where you’re heading, how marketing currently works and where you feel the gaps are.
It’s also a chance to make sure we’re the right fit before going any further.

Work out what you actually need

We look at the bigger picture, including your goals, customers, positioning, current marketing, team and resources.
Then we work out where the gaps are and what needs to change.
03

Build the right way forward

That might be a piece of strategic consulting, ongoing Fractional CMO support, or a broader marketing team built around your needs.
Either way, you’ll have clear direction on what happens next.

Ready to Start?

Let’s talk about what your marketing needs.

Start with a free 20-minute call. No pitch. No pressure. Just a straight conversation about your business.

Get Started