FRACTIONAL CMO + MARKETING SERVICES

Senior marketing support, built around your business.

Before we talk services

Understand the business before we market it.

Before I recommend a service, channel or campaign, I need to understand the business behind it.

Where are you trying to go? What’s already happening? Who is responsible for marketing? What’s working? Where are the gaps? And what does marketing actually need to contribute to the business?

Sometimes the answer is better strategy. Sometimes it’s stronger leadership. Sometimes you need different specialist skills or more capacity to get the work done.

That’s why Sash Marketing isn’t built around a fixed list of services.

We work out what the business needs first, then build the right marketing support around it.

WHAT THAT MEANS IN PRACTICE

The right support looks different for every business.

-We work with the people and suppliers you already have where it makes sense.
-We identify the gaps before adding more activity.
-Specialists are brought in when their expertise is needed.
-Strategy, execution and budget stay connected to the bigger business goals.

Services

Three ways to work together

Whether you need a one-off session to cut through the noise or ongoing support as your business grows, there is a format that fits where you are right now.

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01 / Consulting

Business & Marketing Consulting

Sometimes you don’t need ongoing marketing leadership. You need experienced thinking around a specific challenge, opportunity or decision.
Marketing consulting gives you access to senior strategic support when you need it, whether that’s reviewing your current marketing, planning for growth, working through a new opportunity or getting an independent perspective before making a significant marketing investment.
Engagements can be a focused strategy session or a defined consulting project, depending on what you need.

Right for you if

You have a specific marketing challenge or decision that needs senior input.

You might be planning your next stage of growth, reviewing your marketing investment, launching something new, questioning your current direction or simply want an experienced perspective from outside the business.


What we can work on

Marketing strategy and priorities
Positioning and customer strategy
Marketing budgets and channel decisions
Campaign and growth planning
Customer journey and opportunities
Agency or supplier reviews
New products, services or markets
A specific marketing challenge or decision

Consulting can be delivered as a focused session or a defined project. We’ll work out the most appropriate format based on what you need.

02 / Ongoing Advisory

Fractional CMO

Senior marketing leadership in your business, without the cost or commitment of employing a full-time CMO.
As your Fractional CMO, I work alongside your leadership team to set the marketing direction, establish priorities and make sure the people, budget and activity behind your marketing are all working toward the same business goals.
This is ongoing, hands-on involvement in your marketing, not just a strategy delivered and left for you to implement.

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Right for you if

Your business has reached the point where marketing needs senior leadership, but a full-time CMO or Marketing Director doesn’t make sense.

You may already have an internal marketing person or team that needs direction, be working with several agencies or suppliers, or still have marketing sitting with the owner or leadership team.


What you get

A clear marketing strategy and priorities
Senior marketing leadership without the full-time hire
Oversight of marketing budgets and investment
Direction and support for your internal marketing team
Management and coordination of agencies and suppliers
Campaign planning and oversight
Regular review of performance and priorities
A senior marketing voice at the leadership table

The level of involvement is tailored to your business, your existing team and the support you need.

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03 / Fractional Marketing Team

Fractional Marketing Team

Sometimes you need more than senior marketing direction. You need the people to make it happen.
A Fractional Marketing Team combines senior marketing leadership with access to trusted specialists across the areas your strategy requires.
I lead the marketing direction and bring together the right expertise around your business, working alongside your existing team and suppliers where it makes sense.
You get the capability of a broader marketing team, without having to build the whole thing in-house.

Right for you if

You need both senior marketing leadership and additional capacity to deliver the work.

You may have gaps in your internal team, be relying on multiple disconnected suppliers, or need access to specialist skills without employing a full marketing department.


What you get

Fractional CMO and marketing leadership
Digital advertising and campaign management
SEO and search visibility
Website strategy and development
Content and copywriting
Social media and email marketing
Creative, design and communications
Analytics and reporting

The exact team depends on your strategy, priorities and the capability you already have in place.

What happens next

We don’t replace what’s already working.

Every business comes with a different mix of people, skills, agencies and suppliers.

My job isn’t to come in and replace all of that. It’s to understand what you already have, identify what’s missing and make sure the right people are working toward the same direction.

Sometimes that means leading your existing team. Sometimes we keep your current agencies and specialists. And where there’s a genuine gap, I can bring in additional expertise.

We build from what you have, rather than starting again.

YOUR TEAM

Work with the people you already have

If you have capable people in-house, I can provide the senior direction and support they need to do their best work.

YOUR PARTNERS

Keep the specialists who are working

Already have a great agency, developer or other supplier? Good. There’s no reason to replace people who are delivering value.

THE GAPS

Bring in expertise where it’s needed

IWhere something is missing, I can bring in trusted specialists or help you find the right person for the job.

FAQs

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Ready to Start?

Let’s talk about what your marketing needs.

Start with a free 20-minute call. No pitch. No pressure. Just a straight conversation about your business.

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